Who we are?
Let’s start by clarifying who we are not: we are not a digital or marketing agency. Our expertise lies in strategy and data analytics consulting, which sets us apart from the typical services offered by digital agencies or generalist consulting companies. Before considering a client, we ensure they are already partnered with a reputable digital agency and have a corporate strategy in place. This allows us to focus on our core strengths without overlapping services.
What we do?
We offer personalized attention and agility to meet organizations' specific needs. Unlike larger firms, we remain dedicated solely to your objectives, refraining from promoting unrelated services or employing a one-size-fits-all approach to staffing our project team.
What makes us special?
Our team consists of a vast global network of vendors, freelance experts, and boutique consulting firms across the globe. We bring together exceptional minds for our engagements, which is what sets us apart. With a vast network of experts in areas such as Data Science, Data Engineering, Conversion Rate Optimization, and more, we deliver tailored solutions to drive your success.
What is our domain of expertise?
We are dedicated to synergizing Marketing Technology (MarTech), Data Analytics, and Marketing ROI (MROI). We recognize that while MarTech and MROI are distinct, integrating technology solutions alongside data analytics, including Marketing Mix Modeling (MMM), under the MROI umbrella can significantly boost marketing effectiveness and return on investment. MMM, a powerful analytical technique, enables us to dissect and optimize marketing strategies by dissecting the impact of various marketing channels and factors on business outcomes. By seamlessly blending advanced MarTech solutions with rigorous data analytics and MMM methodologies, we empower businesses to unleash their marketing potential and drive sustainable growth.
Our Story
Yigitalp Yalcin
Founder & Consultant
Antminds was founded by Yigitalp Yalcin, a seasoned management consultant with extensive experience in Silicon Valley. Throughout his decade-long career, Yigitalp worked with numerous organizations, ranging from startups to global enterprises. He consistently observed a recurring issue: while many companies had talented teams and ambitious goals, they often lacked a fresh, data-driven, and technical perspective, especially in the marketing domain.
Yigitalp embarked on his journey in Silicon Valley, the epicenter of technological innovation. It was here that he gleaned invaluable insights into the transformative potential of data science and technology for businesses. Recognizing a crucial gap in the market, he understood the need for a consulting partner capable of seamlessly integrating strategy, data science, and technology for the marketing domain. This partner wouldn't require a complete digital transformation or a strategy without execution. Instead, they would comprehend the distinctive challenges and strategies of each organization, prioritizing their needs and delivering tailored, practical data solutions to meet their specific needs, starting with quick wins.
Driven by this vision, Yigitalp decided to create Antminds. His goal was simple but profound: to make data science and technology accessible to all businesses, regardless of their size or industry. He wanted to empower organizations to achieve their goals through practical, actionable strategies that didn’t require massive overhauls or expensive tools. He believed in finding those "quick wins" that could make a real, immediate impact.
Antminds was built on the principle that effective growth doesn’t have to be complicated or costly. Yigitalp gathered a diverse team of experts from around the world, each bringing unique skills in data science, data engineering, conversion rate optimization, and more. This network of freelance experts, vendors, and boutique consulting firms allowed Antminds to offer personalized attention and agile solutions tailored to each client’s specific needs.
Today, Antminds helps companies across the US, the Middle East, and Europe to grow smarter. By focusing on simple solutions that make a significant difference, Antminds enables its clients to succeed without the stress and complexity often associated with traditional consulting services. Yigitalp’s vision of making data-driven growth accessible and effective has become a reality, helping businesses unlock their true potential and achieve lasting success.